Insights from the inside

The soundware market is diverse, and understanding it is essential. One-of-a-kind insights on customers, platforms, pricing, marketing, and more are inside.

Maximize your revenue

Think outside the box, step out of the bubble, and see the big picture - that is your ticket for success. Learn how to get the most mileage (and money) out of your work.

Looks great everywhere

Beautifully laid out with highly readable typography in unlocked PDF format for maximum compatibility across all devices.

iconStart growing your business today.

All the right ingredients

From the soundware market, to branding, to selling, platforms, distribution and more. It's all inside.

By seasoned vets

Loop Life is brought to you by pro soundware designers with a dozen years in the business.

Free updates forever

When we add new content or make improvements, you automatically get the latest version free.

Pro tips

Proven techniques for maximizing revenue, extending the life of your products, and boosting sales.

What folks are are saying about Loop Life…
  • icon This book has helped me rethink and change the way I present and release my work. It's imperative that every sound designer reads this book.

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  • icon Easy to understand, well built, full of very interesting facts about the sound market. I learned a lot.

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  • icon This book is a goldmine.

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iconEverything you need, nothing you don't.

Learn

A friendly introduction to the history of the soundware business, with insights on the evolution and revolution it is currently experiencing.

Strategize

Get a bird's eye view of the soundware market and its various types of customers, as well as proven tips on pricing strategy, promotional sales, and more.

Build

Choose a platform that aligns with your market and your goals, and learn to maximize your products for longevity and increased revenue.

Sell

Essential knowledge on setting up shop, third party distribution, getting paid, and delivering your products the right way.

Grow

Branding basics with realworld examples, and insider tips on effectively marketing your soundware online.

Think

Food for thought, our ten step product launch checklist, and our very own formula for successful product development.

About Us

New Atlantis Audio designs cutting edge sound and virtual instruments for artists of all kinds. We currently offer a selection of unique instrument libraries for Propellerhead Reason.

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The insider's guide to the indie soundware business